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hSenid | PeoplesHR becomes the newest star of Australia
Colombo, 14th November 2012 - hSenid | PeoplesHR has entered the history books of Sri Lanka by becoming the first Sri Lankan organisation to partner with the Melbourne Stars, a domestic Twenty20 cricket team competing in Melbourne, Australia in the KFC T20 Big Bash League. The Melbourne Stars are captained by Australian spin legend, Shane Warne and features some of the world’s best Twenty20 players including David Hussey, Cameron White, Matthew Wade along with home-grown hero, Lasith Malinga.
The KFC T20 Big Bash League attracted significant attendances and television viewing audiences in its inaugural season, which is expected to continue to grow in BBL|02.
hSenid | PeoplesHR is a Sri Lankan IT and HR solutions provider which has ventured into international markets covering many countries. One of the key markets considered by hSenid | PeoplesHR is the Australian market. The tie up with Melbourne Stars has given hSenid | PeoplesHR the platform to mark their presence in Australia and associate with the key audiences considered.
Dinesh Saparamadu - Founder / CEO of hSenid | PeoplesHR quoted “Our tie up with Melbourne Stars was a well thought through decision in order to associate with Australian target groups while not losing the Sri Lankan touch in doing so. Lasith Malinga one of our own is a rising star with the team and we wanted to connect with a team which had a Sri Lankan connection. We hope to make this partnership mutually beneficial showcaseing Sri Lankan talent and capabilities in a mature market like Australia. This gives us a long term strategic advantage to establish ourselves in this market”
Melbourne Stars CEO, Clint Cooper said “To partner with such a progressive international organisation as hSenid is a real coup for our team. The Melbourne Stars prides itself on being a leader both on-and-off the field and connecting with organisations with similar attributes. We are extremely excited by this partnership and the opportunities it brings to further strengthen business and sporting relations between Sri Lanka and Australia. We hope all Sri Lankan’s get behind this landmark partnership and support both Lasith Malinga and the Melbourne Stars this summer.
Lasith Malinga - Sri Lankan Star of Melbourne Stars quoted “It’s fantastic news that a leading Sri Lankan IT company is partnering Melbourne Stars and helping strengthen the business ties between Sri Lanka and Australia at a time when we need to develop our export industries. I am very excited about playing for the Stars and working alongside hSenid | PeoplesHR during the forthcoming season.”
About Melbourne Stars
The Melbourne Stars live up to their name with one of the most star - studded T20 teams ever seen which includes Shane Warne, David Hussey, Cameron White, Brad Hodge and Lasith Malinga. This is the team that represents a city that lives and breathes sport and calls the greatest cricket stadium in the world, the mighty Melbourne Cricket Ground home.
The KFC T20 Big Bash League features eight teams, which covers a diverse range of players and represents 6 main cities of Australia. The tournament covers main cities of Melbourne, Brisbane, Hobart, Perth, Adelaide and Sydney which are the main concentration areas for hSenid | PeoplesHR. The tournament is scheduled commence on 7th December 2012 and will concluded on 19th January 2013.
For more information, please visit: www.hSenidbiz.com, www.PeoplesHR.com or www.melbournestars.com.au
