Blog

Different organisations may define competitive advantage in different. It can be identified as the advantage, a particular company has over their competitors by offering the customer a better product service or a cost benefit. There are many ways to achieve this. This is often identified as a responsibility of the marketing department. They are the ones who market and sell it, so it has to be done by them isn’t it? But many experts in the industry state that human resources of any organisation have a significant role to play in achieving a competitive advantage.

Statistics show that organisations which have engaged employees outperform others by more than 100%. Engaged employees are more committed, motivated and stay longer in organisations. They are self-motivated and the productivity levels of them are at a very high level. It obviously sounds good and will definitely fetch positive results for any business that operates in the market.

2 Broke Girls, a popular television series, portrays the lives of roommates who have very different perspective on life, working at the Williamsburg diner attempting to raise funds to start their own cupcake business. A boring routine days’ work at the diner takes a twist with humor around some very interesting characters. The different personalities that you will meet at work are much like the characters that are portrayed in the story. Although we might not meet all these personalities at work, you are sure to meet someone, somewhere down the line that will make you think of one of these characters. 

Employees become more committed and motivated when they are valued. Sometime an appreciation is not expected by employees all the time but a simple thank you or a tap on their back by the supervisor could mean a lot to them. Things become more valuable when they arrive at them unexpectedly. Letting them know how important their work to your organisation, colleagues and overall performance of the business will get them more excited about the work they do.