4 simple tips to use social recruiting as an effective tool to attract best talent
Social media has emerged among the global community rapidly over the past couple of years, market leader Facebook having over 1.4 billion registered accounts. Latest statistics shows that at least about 968 million use Facebook and 100 million uses Twitter daily. This trend is expected to grow further in the future and it is already used by many organisations to market their product and service and also to build PR with their potential and existing customers.
However this is being used by HR departments for their recruitment. Even though most of the organisations used social media only as a screening process to shortlist candidates, another set of recruiters used the social platform to find the perfect fit for their available positions. This is basically that hiring managers and recruiter increasingly starting to use social websites to market their organisation to job seekers.
Social recruitment is emerging at a greater rate as a recruitment strategy. When using it as a strategy in the future below mentioned tips will help you to get it right.
- Find out exactly where your target audience is– After you decide on the particular person required you have to find out where they are exactly. There are many social media websites operating in the world. You need to do a bit of research and get a sense of what kind of people uses different websites.
Facebook has the widest reach and you can find any type of a person in any age group. The most popular age group is 18-24. LinkedIn is more of a professional website where you are not really able to do much of a background check since the information represents only on their professional life. However these two websites give a huge data base of people. - Use it to carry out cultural fit of the person – A social media profile can reflect many aspects of an individual. Since the cultural fit is really important this can be used as one of the key screening tool when sourcing candidates for jobs. A study says that 3 out of 4 hiring managers check candidates’ profiles and 1 of 3 employers rejected candidates based on something they found on their social profile.
Mostly managers found out that a run through someone’s LinkedIn profile will help them to figure out how engaged the particular person in the industry and how they react to different trends building in the corporate world. - Best way to capitalize is start with your current employees – People who are already working at your office can play a huge role when using social recruitment and building online networks for the organisation. Every one of them can help you to recruit the best fit for the open position. Get their help to announce job openings of the organisation on their social media profiles such as LinkedIn and Facebook.
This will help the organisation to reach for the people who are not directly connected the organisation by any social media platform. Also internal recommendations are very helpful when recruiting the perfect fit. - Social media is a two way communication platform– Just like organisations seeking for the perfect candidates, they are looking at you as well. They do a background check on the organisation before they apply for an opening or before attending for an interview. Having a well-defined social media brand will help attract the best talent in the market.
Social media pages should be updated regularly and it is vital that the content on pages are current and relevant. All organisation social media pages should communicate and reflect the nature of the business, mission, vision values and the culture.
